9 VIDEO MARKETING STATISTICS FOR 2019

As 2018 has come to an end and everyone is starting to welcome a hopeful new year, 2019 is time to take a moment to think about how this will impact video marketing. This is an ever-changing field and it is only suitable for those who are serious in the business to keep an eye on statistics. In case you need more information so you can use it to hone your strategy, here are 9 points Ez media wants you to keep in mind.

1. THE MOST OF TRAFFIC WILL GO TO VIDEOS
increase in video traffic it has been predicted that most of the traffic on the Web (about 80%) will be video content by early 2021. This means anyone who hasn't integrated video into their plan yet. should definitely start now. Since people will see this type of content everywhere, they will expect it. Those who choose marketing but do not choose video or do not improve their marketing methods will be eliminated.

2. VIDEO PRODUCTION IS BASED ON COMPANY SIZE
Company size has little to do with the number of videos being created. While it may seem that larger corporations with huge budgets will make more videos, this is not really the same. However, with the company's video production even small startups realize the power of this type of content for user retention. As a result, they are taking most of their budget and using it for this.

3. TECHNOLOGY COMPANY CREATE SOME SHORT VIDEOS ON THE WEB.
The reality is that the average person won't watch an entire long video. For this reason, tech companies have taken note and started focusing on shorter videos. This will have two cases happen. If you are in this industry, you definitely have to keep this in mind when creating marketing materials. It also means that those who are not in this particular niche need to heed and follow their lead if they are to stay ahead of the curve.

4. SMALLER BUSINESSES HAVE MORE POSSIBILITY TO DO INTERNAL MARKETING.
If you own a small business, the idea of ​​trying to spend a big budget on marketing can be intimidating. The great thing is that this is not a necessity. There are many companies that are implementing the marketing skills of their current staff, focusing and creating solid strategies. You don't have to let a lack of unlimited cash flow stop you from doing well in this area.

5. MOST BUSINESS-RELATED VIDEO CONTENTS WATCH ON LAPTOP AND PC
With the influx of people using mobile devices, it is commonly assumed that this is how most people would view business videos, but this is not the case. In fact, the chance of someone using a mobile phone for this purpose is a meager 11%. This doesn't mean you should stop optimizing websites and content for those users, but it's something to think about. The reason for this is likely that people prefer to view informational content on larger screens. They tend to understand and keep this information better that way.

6. Midweek IS THE BEST TIME TO POST BUSINESS VIDEOS.
Video marketing statistics had something to say about this a few years ago, but this is truer than ever. The reason behind this is probably because many business people log out for the weekend so they have a bunch of work on Monday, so they need a day or two to get everything back on track. At the end of the week, they focus on getting everything ready for the weekend. Ideally, Tuesday through Thursday would be your best bet for posting if you want people to see your content while it's fresh.

7. MOST SOCIAL MEDIA VIDEOS ARE WATCH WITHOUT SOUND.
This means you need to work on adding things like captions and the right text to the content you create. By ignoring this and refusing to do, you will turn away a large portion of your target market. This is also a sign that social media usage is on the rise, so add video content to these sites if you haven't already.

8. INTERNET EXPLORER IS SECOND AFTER CHROME WHEN CHOOSE A VIDEO BROWSER.
While many people turn away from IE after glitches of some older versions, there are some people who favor this browser over others and you need to take this into consideration. Always make sure that your content is optimized for all types of browsers. Your personal browser preferences have nothing to do with this, it's about what other people want.

9. PRODUCT VIDEOS, EXPLANATIONS, AND VIDEOS IS THE MOST POPULAR CONTENT TYPE.
Integrating one or more of these into your plan is a winning idea. The more you can create videos that others love, the more likely you are to capture and maintain their attention. If you are not adept at creating these types of videos, you need to seek someone's help. Statistics mean everything when it comes to creating a video marketing plan that will lead you to success. Consider all the points mentioned here as you move forward in 2019. Otherwise, you and your business will be left behind while the rest of the world focuses on moving forward. before.

Ez media is proud to be one of the leading video marketing companies in Saigon, with the experience we have accumulated over the years, consulting and developing visual advertising strategies. Viral orientation for videos, we firmly believe that if you choose us to combine to make products for your business, it's not a bad decision. To know more about Ez media, please visit the following link for reference. In addition, the products we have made you can visit this link. On behalf of Ez media, we would like to wish our customers, companies and businesses a successful new year.